Our Story

Our vision _ as a sustainable resort marketing agency, is to transform the travel industry and neutralise its impact on the environment by championing our portfolio of carefully curated sustainable and conscious resort clients.

World Resorts of Distinction is a leading resort representation agency that provides a suite of personalised services including marketing, sales, brand development, publicity, social media and digital distribution to a portfolio of world leading, sustainably pioneering clients.

We are so much more than simply a marketing team. Our team is an extension of our resorts’ operations and ethos, and we tailor our innovative strategies to suit each unique property. Sustainability and environmental consultation for luxury resorts is at the forefront of what we do.

We work closely with our clients to elevate their brands through bespoke solutions that are creative, forward-thinking and elegant. We are committed to exceeding expectations by delivering quality, consistency and success without compromise.

With offices in Australia, New Zealand and North America and decades of experience in the industry, we connect our resorts to key stakeholders around the world. We are proud to provide them with direct access to a global network of online and offline distribution channels, as well as Virtuoso, Smartflyer, Relais and Chateaux, Travel Associates, as well as all retail consortia.

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What We Do

01

Marketing

We specialise in creating and executing customised marketing plans that incorporate the following key services:

  • Sales & Marketing strategies that are applicable both globally and market specific
  • Contracting & negotiation
  • Rate strategy & planning
  • Trend & market analysis including forecasting
  • Negotiation of brochure placement & proofing
  • Database management
  • Incentive & referral programs
  • Annual budgeting

02

Branding

Branding is the fundamental component for any property’s success. WRD will work with you to heighten your brand by showcasing your defining qualities and commitment to excellence.

  • Brand positioning & development
  • Competitor-based positioning
  • Quality positioning, value or price positioning
  • Target market positioning
  • Networking & website material

03

Global Sales

Our team is driven by a strong sales focus and we understand the importance of being involved in every important conversation so that your resort is consistently at the forefront of the industry. Our services are diverse and include:

  • Contracting & price strategy
  • Tactical sales & campaigns
  • Weekly EDM/Newsletters to our consumer and agent databases
  • Optimising yield & revenue
  • Implementation of sales incentive programs
  • Collaborative sales events & promotions

04

Trade Networks

We are honoured to represent you at both consumer and industry trade shows and events and facilitate ongoing partnerships with the key players within the industry. Our efforts include but are not limited to:

  • Trade show representation
  • Consistent training of retailers & wholesalers (online and in person)
  • Maintenance of retail relationships
  • WRD curated events
  • Brand launches
  • Collaborative industry events
  • Airline collaborations and partnerships

05

Online Marketing

Your online presence is the most cost-effective tool at your disposal, and once perfected, can drive direct sales for your resort. We offer comprehensive online solutions, which are essential if you want your business to stand out in the increasingly competitive and fast-paced online world. Our services include:

  • Online strategy & development
  • Online Travel Agencies (OTAs) management
  • Online yield & inventory management
  • Content management
  • Third party travel sites
  • Channel manager engagement
  • Review of website effectiveness
  • Direct bookings via WRD promotions

06

Public Relations

Every organisation, regardless of its size, ultimately depends on its reputation for survival and success. The WRD team has strong relationships with trade media and can connect our clients with key contacts, while also providing the following PR services:

  • Content creation
  • Resort launch PR
  • Travel editor relations & collaborations
  • Implementing & managing media famils
  • Writing and distributing press releases
  • Editorial material
  • Media evaluation

07

Collaborations

The support of blogger and social influencers is instrumental to showcasing your property and assuring a competitive edge. We are extremely strict and calculated with who we choose to work with. Our network of social influencers includes:

  • Blogger collaborations
  • Blogger content creation
  • Brand collaborations & partnerships
  • Influencer trips with content creation focus
  • Influencer trips with promotion focus

08

Social Media

Using social media provides small properties with a cost-effective opportunity to better reach their targeted audience, and when implemented correctly, can bring remarkable success to your business. Our key focuses are consistent content; authentic messages; maximising user-generated content; brand collaborations; and cross promotions. We are familiar with all platforms – and as the online world evolves, so do we.

We will develop a foolproof social media strategy to achieve the following:

  • Increased web traffic
  • Direct conversations
  • Brand association, communication and interaction with key audiences

09

Graphic Design

In today’s aesthetically-driven society, it’s all about the packaging and we have your visual communication needs covered from concept to completion.

Managing the entire process in-house – from brief development to copywriting, graphic design and overseeing production and delivery – means our services are expertly efficient, timely and expedient.

Our expertise covers print and digital media, so whatever format you require, we can bring your brand to life.

Our Team

Each member of our team has been selected because of their knowledge and love of travel as well as their industry and media contacts; ability to take a holistic, strategic approach to a client’s business needs; and determination to deliver exceptional results.

Tess Willcox

CEO & MICE Partnerships

SONEVA | NIHI SUMBA

    Born in the wilderness of Western Australia’s Margaret River region, Tess has identified as somewhat of an eco-warrior from childhood. The older she gets, however, and the more she learns; the deeper the call to nurture the planet becomes. Travel is a non-negotiable in her life and it has always been her dream to continue exploring the world, something that is so core to her existence, in a way that is also regenerative to the planet. Cue WRD! Tess has been a crucial member of the team since 2004, when she joined the company as a Sales Executive fresh out of university with a Bachelor of Communications and dreams of becoming a travel journalist. Today, she is the sole owner and CEO of the business that has not only defined her career but has also allowed her to pursue her single greatest passion – championing environmental awareness.

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    Narelle Christoffersen-Langton

    Resort Marketing Director

    MURI | TOBERUA | VAKKARU | TOKORIKI

      Born in Fiji and hailing from a huge aviation family, Narelle spent her childhood listening to tales of travel and exploring the world on discounted staff travel. Her appetite for visiting new places grew into a deep appreciation for the people who make this experience memorable and sparked a dream to work with tourism bodies. She studied a Bachelor of Business majoring in Tourism Management, a Diploma in Marketing & Product Development and a Diploma in Tourism Operations systems. Narelle’s career spans multiple facets of the travel industry and is characterised by her innate respect for the South Pacific and desire to promote it. Her motivation is encouraging purposeful travel; connecting people and experiences, prompting better understanding, acceptance and cultural assimilation.

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      Nina Richards

      Resort Marketing Director

      BAWAH | SINALEI | THE ANAM | KORO | RESPLENDENT CEYLON

        Nina is a born and bred Gold Coaster, with a mind that wanders and a heart that yearns for more. Sparked by travels throughout her life – from backpacking for three months throughout Europe and living in the winter wonderland of Whistler – she has an unquenchable thirst for travelling the world and preserving its beauty for future generations. With a Degree in Communications and over 10 years’ experience in the fashion and travel industry, her skills include developing integrated marketing strategies, executing PR and sales activities, social media management, content creation and campaign planning and execution. In her dream role of Resort Marketing Manager, Nina is responsible for curating our luxury clients’ suite of personalised services.

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        Amelia Gregor

        Resort Marketing Manager

        QAMEA | LE LAGOTO | NIHI SUMBA | ANI

          Hailing from the Gold Coast, Amelia grew up camping and travelling with her family, which kindled a passion for exploring new places. Today, she finds excuses to get away – from weekend jaunts to international trips – as frequently as possible. Amelia joined WRD as our Networking and Marketing Representative with a degree in Marketing and Media and five years’ experience across her specialty fields: media planning, social media management, content creation, partnership and networking building. Her experience includes media planning for Jetstar; wedding and marketing planning in the Whitsundays; and living and working in Greece where she ran marketing strategies for a beach club. Her agency experience also includes such clients as Fitbit, South African Tourism and GoPro.

           

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          Lauren Anderson

          Sales & Networking Manager

          ALL

            As the daughter of two air-force parents, Lauren’s feet have never really touched the ground for long. A childhood full of adventures and a new home every couple of years led to a passion for all things exploration. Lauren has dedicated her career to a variety of roles across the tourism industry, with a move to London and a three-month solo backpacking trip thrown in for good measure. Previously Lauren has worked for Tourism Australia, Top Deck, Flight Centre and The Travel Corporation. Lauren is a passionate sustainability advocate having just completed her Graduate Certificate in Sustainable Tourism Management and is never seen without a keep-cup.

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            Annie Kelly

            PR & Brand Director

            WRD | VAKKARU | ANI

              Annie’s passion for travelling was sparked at a young age when her parents plucked her out of school to go caravanning around Australia and she learned an important lesson that she still holds true today – there is no experience more enlightening, inspiring or humbling than travel. Annie’s career has been shaped not only by her infatuation with wayfaring but also by her affinity for words. She holds a dual degree in journalism and communications and her experience spans more than a decade working for some of the world’s leading hospitality companies and publications across her specialty fields – PR, copywriting, editing, corporate communications and branding. As the custodian of the WRD brand, she is responsible for elevating the company and our portfolio of world-class resorts.

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              Lottie Gibson

              Resort Marketing Manager

              HER TWO BABY GIRLS (ON MAT LEAVE)

                Originally from London, Lottie joined the WRD team as a Resort Marketing Manager, a passionate traveller and a dedicated digital marketing expert. She is equipped with a Bachelor of International Tourism Management & Business Management and a Diploma of Digital and Direct Marketing, and her experience spans the media and travel industry. Lottie’s previous roles include Sales & Marketing Manager at Escape Havens. Lottie is currently on maternity leave so her clients spread comprises her two beautiful baby girls #mumlife

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